The Honey Partnership is named a World’s Leading Independent Agency
Our agency mother brand, The Honey Partnership, has a renowned China-inspired social creative approach and has won the accolade of World’s Leading Independent Agency 2018.
The list of winners are published annually with a collection of thought leadership articles and case studies that showcase the best that independent agencies offer.
Each agency is asked to contribute an article, published by Campaign magazine that describes how their business has developed and how they respond to clients ever-changing challenges and opportunities.
Honey’s opinion piece explores why brands have to get social creative under their skin. Our Group of agencies is driven by a social and mobile-first approach that takes its insights from culture and tells a story through technology in such a way that genuinely connects with people.
Honey also stood out as a World’s Leading Independent Agency thanks to its China-inspired principles. Taking inspiration from Asia helps us to keep up with the demands of an always-on, socially-mobile audience.
Being China-inspired and social creative leads to great ideas that are produced quickly and reach millions. Brands understand that they should embrace social at every level of their business, but most really struggle still with this transformation.
Honey’s recent work with brands such as JBL, TP-Link and The Student Hotel demonstrates how we put this into practice.
Of course, the key to being a World’s Leading Independent Agency is delivering for our clients. You can view our creds and case studies on the World’s Leading Independent Agency website.