Sounds of Wireless with Live Nation & JBL

Content series with Steel Banglez, JAY1, Unknown T

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Our objective was to drive brand affinity, awareness and engagement for JBL through branded content in partnership with Live Nation.


Each year JBL, a brand of Harman International, sponsors events across Europe and the task this year was to work in collaboration with Live Nation to generate maximum engagement in the UK within JBL’s target audience.  



Our Approach

Develop a 4 part mini-documentaries to promote to audiences in the run-up to Wireless Festival. Each episode would offer a brief but intimate insight into the artists' personalities, focussing on what inspires them and how they prepare for a big performance. Showcasing heroes of today's UK music scene; with JBL at the heart of storytelling

The Execution

Results

Introducing the ‘Sounds of Wireless’ with Unknown T, Steel Banglez, Jay 1 and Yinka


Watch the Sounds of Wireless content series on our showcase page.

Credits

Dosed Films, Video Production Company

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