The most effective role of social media in creativity

The most effective role of social media in creativity – according to brands, agencies and publishers at Cannes Lions 2019There’s an inherent tension in the creative industry about whether social media should be used solely as a media distribution platform, which comes...

What the #WorldRecordEgg Teaches the Creative Industry

Social With PurposeForgive me for blabbing but whilst lying in bed with a deathly cold, it hit me like (another) tonnes of bricks. After spending the last 5 hours consuming a tonne of media in the form of articles, Netflix documentaries and upping my average time on...

TikTok: Why Time is Running Out For Facebook and Instagram

TikTok: Why Time is Running out for Facebook & InstagramTikTok – a rapidly growing and incredibly popular social platform – attempts to steal the social media giants' crown. We discussed why this is happening, the strategies TikTok is using for growth and how to...

What the GIF? 17 tips for super GIF success

What the GIF? 17 tips for super GIF success It’s been 30 years since the GIF entered our lives with a Dancing Baby, also known as Baby Cha-Cha, which was one of the first viral videos in the late 1990s. Today, GIFs are arguably the language of the web and digital...

Honey takes Gold in Effie Awards

The Honey Partnership Takes Gold in Effie AwardsWhen you work with a creative powerhouse like hasan & partners, life is never dull. The Finnish agency's gongs last year included gold award wins for talking elevators and public toilet licking in Eastern Europe....