Winning Gold: Jacob Collier x Crocs Collaboration Wins at the Lovies

We're proud to announce that our collaboration with Crocs and Jacob Collier has been awarded a Gold Lovie for Best Collaboration!

Chris Adams
Founder & CIO
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Working with Crocs and Jacob Collier was a dream. The collaboration, which resulted in the first musical Crocs clog, truly pushed creative boundaries, merging the vibrant worlds of music and fashion. We aimed to create something that connected deeply with Gen Z and Millennial audiences, and the results speak for themselves.

Yann Le Bozec, marketing VP Crocs EMEA/LATAM/India and Hey Dude International, said it best: "The collaboration with Jacob Collier was a perfect alignment of creativity and brand ethos." We couldn't agree more. The campaign's success, generating over 27 million organic views across social media, digital, and OOH, is a testament to the power of authentic partnerships.

Céline Boubekri, a director here at our agency who has been instrumental in our Crocs partnership for the past three years, shared, "This Gold Lovie win is a testament to the power of truly authentic collaborations. By understanding Crocs' brand ethos and Jacob Collier's unique creative vision, we were able to craft a campaign that connected with audiences and generated exceptional results."

Here's a breakdown of some key campaign elements:

  • The "WELLLL" Music Video: We launched the campaign with Jacob's song "WELLLL," accompanied by a music video directed by Mike Harvey. The video's subtle branding allowed Jacob's artistry to shine, making the collaboration feel genuine.
  • The "WELLLL" Challenge: To amplify engagement, we created the "WELLLL Challenge" on Instagram, TikTok, and YouTube, inviting fans to put their own spin on the song. The response was incredible!
  • Live Q&A: Jacob's Instagram Live session, featuring a playful interview between him and his Crocs clogs, was a memorable moment that connected with fans on a personal level.
  • Strategic Organic Social & OOH: We leveraged organic social media and impactful OOH placements, including billboards in Times Square and Hollywood Boulevard, to maximize the campaign's reach.

The campaign's success highlights our agency’s commitment to developing culturally relevant and authentic collaborations. We're honored to be recognized alongside such esteemed agencies and publishers.

We're so grateful to Crocs and Jacob Collier for trusting us with their vision. This Gold Lovie win is a reminder of the power of creativity and collaboration.

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